Field notebook

Evidence Guide

Evidence means visible information a buyer can review before adding a company to a shortlist. The guide below separates eight useful signals.

01

Review Quality

Look at public reviews, review count, review freshness, review wording, and patterns across trusted platforms.

02

Portfolio Proof

Look at visible projects, case studies, project types, design depth, technical range, and public examples.

03

Service Match

Check how closely the company fits the buyer's platform, project size, industry, timeline, and budget.

04

New Zealand Client Fit

Check whether the company is based in New Zealand, has New Zealand client work, works with New Zealand business hours, or clearly serves New Zealand through offshore support.

05

Delivery Model

Look at whether the company works locally, offshore, hybrid, fixed price, hourly, dedicated team, or project-based.

06

Company History

Check operating history, public company details, leadership visibility, continuity, and company focus.

07

Public Reputation

Look at independent references, business conduct, public visibility, and how the company handles problems.

08

Red Flags

Watch for unclear services, copied text, fake-looking reviews, no portfolio, no team details, unclear location, and no visible company history.